Hand-Painted “Lotus Pond Fish Play” Tea Set — Full Project Insight
1、Customization Demand Background
Reject industrial replication, create culturally resonant gifts
Pain Points:
The client refuses mass-produced decals on tea sets, seeking an ‘uniquely one-of-a-kind’ Eastern aesthetic expression.
The need to integrate the company logo and personalized blessings to strengthen brand recognition points
As an electronics technology company, the need to convey the ‘technology + humanities’ dual value through tea gifts.
Cultural Connection Points:
Pond Fish Fun implies “harmony among people “,
both echoing the etiquette of tea ceremony and aligning with the concept of win-win cooperation in technology companies.
2、Product Design Plan
Considering the different user usage scenarios, the dual-scene gift box will interpret Eastern elegance.
A. Standard Set｜Practical Tea Set Combination
Three-Element Covered Bowl (philosophical connotations of Heaven, Earth, and Humanity) + Oolong Tea Cup
Suitable Occasions: Business Reception, Tea Art Appreciation
Cup Plate Coffee Cup (Western style) + Pressed Owner’s Cup (Chinese grip)
Suitable Scenarios: International Gifts, CEO Gifts
Customization details
The cup body logo uses standard printing to ensure shape color scheme + under-glaze painted brushwork decoration
The bottom reserved a personalized text area for inscription (such as company slogan/dating of the gift)
3、Process Breakdown
From white porcelain body to hand-painted blue material, the nine core processes:
white porcelain Selection: Jingdezhen Gao Ling Clay for white porcelain body shaping
White Sketch Draft: Review of white sketch designs, supporting remote marking and modification by customers
Overglaze Blue Material: Color derived from Song Dynasty blue-and-white porcelain, manually filling with cobalt oxide material
Ceramic Painting: Recording video and photo documentation of hand-painted procedures, ensuring traceability of the process
Logo Insertion: For standard color logos, using ceramic stickers for printing and attaching, ensuring consistent color and shape.
Red Kiln Firing: High-temperature reduction firing at 1320°C to reproduce the crystalline texture of the blue material
Packaging Design: Corporate culture story slots built into gift boxes
Logistics Assurance: Custom bubble cushioned layers for collision-free transportation
After-sales Tracking: QR code linked to craftsmen’s profiles for firing
4、Customer Experience Upgrade
Optimizing the Service Chain from Waiting to Delivery
Transparent Production Tracking:
Custom cycle reduced to 28 days (industry average 45 days)
Push live firing videos every 3 days
Establish an “Defect Handling” emergency response mechanism
Cultural Additional Services:
Free gift: “HeTang FishQu Teaware Design Manual” (Chinese-English bilingual)
Customized corporate exclusive tea ceremony etiquette manual (including suggestions for consecration ceremony)
5、Long-term Value Extension
How Teaware Becomes a Brand Asset
3 Key Memory Points:
Visual imprint: Hand-painted blue material pattern cannot be replicated by decals
Sensory privilege: Owner’s cup weight precision to ±5g pressure sensation
Cultural carrier: Each set of teaware comes with a limited-edition serial number certificate
10% credit for the second purchase with the first customization
Develop subscription service for tea ware maintenance materials
6、Common User Questions
Q: What is the minimum customization quantity?
A: Regular sets start from 5 sets, while owner’s cup series require 1 sets or more
Q: Can multiple language design instructions be provided?
A: Support is available for Chinese, English, French, and Japanese language manuals
Q: Are there limitations on design revisions?
A: Three rounds of free revisions are provided, with charges for the fourth round and beyond (to protect both parties’ rights)